This article is part 21 of the "21 Thoughts on Video Streaming in 2021"-series.

Krishna Rao Vijayanagar (Founder at OTTVerse) shares his 2021 thoughts on The Fight for Eyeballs.

The final bit that interests me is seeing how streaming companies grow and retain their subscriber base.

Are they going to invest heavily in original programming?

Or, ink better content licensing deals?

Niche-down to a specific genre or sport?

Or, are they going to build immersive experiences using a second screen (phone/tablet)?

And let's end the 2021 series on this philosophical note... :-)